Today, we are recapping our episode featuring Jake Obremski, Co-Founder and CEO at Swyft AI (Productivity AI). Swyft AI is an innovative revenue operations platform powered by AI that revolutionizes how businesses manage their CRM data.
Listen to the Podcast as we explore Swyft AI’s founding story, GTM strategy, and product roadmap. Highlights from our conversation are also included below.
Sales Pitch Round: When technology arises that could solve your headaches
Jake shared that Swyft automatically captures and updates CRM data directly from sales calls to streamline processes and ensure data accuracy. From essential meeting summaries to custom fields, Swyft empowers sales teams to focus on what they do best: closing deals while spending less time on transitioning all their call data into a CRM.
Jake and his Co-Founder embarked on the Sywft AI journey in October 2022, when they were fascinated by advancements in AI. Having navigated various roles in revenue positions, from BDR to enterprise account executive, and even revenue operations and enablement, Jake intimately understood the challenges faced on both sides of the sales process. The inspiration for Swyft struck when they realized the potential of emerging AI technology, particularly with the release of tools like ChatGPT. Drawing from personal pain points and a desire to simplify CRM management, Swyft was born to fill a crucial gap in the market.
Capital Round: Building on OpenAI doesn’t hurt
Swyft is currently amid an angel financing round after being bootstrapped to date. They’re aiming to bolster product development and sales efforts with a focus on enhancing engineering capabilities and scaling account management and sales operations, the company seeks to strategically allocate resources to sustain its rapid growth trajectory. Jake discusses that as a part of their 2024 initiatives, they are also keen on expanding Swyft’s advisory board, seeking expertise in sales, revenue, and technology domains.
Positioned as an AI-powered revenue operations platform, Swyft leverages partnerships with industry leaders like OpenAI to deliver cutting-edge solutions, recognizing the importance of harnessing existing technology to drive innovation and efficiency in the market. Listen to us chat more about investment opportunities when building on top of an existing technology like Open AI:
GTM Strategy Round: The Status Quo & Partner Amplification
Swyft's go-to-market strategy revolves around their ICP: post-seed B2B SaaS companies, particularly companies heavily reliant on web conferencing for sales. By focusing on organizations that have invested in revenue operations, sales operations and business operations, Swyft ensures alignment with clients who understand the value of optimizing their sales processes. Jake discusses how their customer-product fit is evident in its ability to streamline administrative tasks for sales teams, freeing up valuable time for strategic selling activities.
In terms of competitors, Swyft’s positioning itself as a middle ground between tools like Gong and comprehensive CRM solutions like Salesforce and HubSpot. So they’re biggest competitor is the status quo, hear more on the hard to move status quo:
Leveraging partnerships with industry leaders such as HubSpot, Gong and Salesforce, Swyft enhances its go-to-market efforts by tapping into their partners’ existing customer bases. Additionally, strategic collaborations with RevOps consultants, Salesforce development shops, and other complementary products further expand Swyft’s reach and value proposition in the market. With a sales and partnership-driven GTM approach backed by a powerful, easy to implement product and a lucrative partner program, Swyft is poised for sustained growth.
Demo Round: Data Hygiene issues be gone
Jake highlights Swyft's functionality through its ability to seamlessly integrate with tools like Gong to capture meeting data and automate processes within CRM systems like Salesforce and HubSpot. During the demo, Jake shows Swyft's capacity to capture meeting summaries, identify critical data points, and facilitate easy approval and editing of captured information before pushing it into the CRM. Check out the full length demo here:
Swyft streamlines task management by automatically generating action items and creating tasks in Salesforce, reducing manual data entry and ensuring data hygiene. Swyft's customizable configuration's role in improving data hygiene, facilitating internal collaboration, and providing valuable insights for sales forecasting, competitive intelligence, and churn risk assessment optimizes workflow efficiency, reducing internal debates and enhancing cooperation across sales teams. Hear more about the exciting topic of data hygiene:
Product Development Round: More Partner Integrations to create more efficiency
Swyft’s product roadmap is poised to further enhance sales workflows and automation in response to market trends and customer needs. In the next three to six months, Swyft aims to streamline sales motions through improved automation, mainly focusing on standard processes like handoffs between account executives and customer success managers. This includes automating data capture, generating documents, and facilitating internal communication through integrations with platforms like Slack and Microsoft Teams. Additionally, Swyft plans to expand its outbound functionality by integrating with tools such as Salesloft, Outreach and Groove, thereby automating sales motions triggered by actions like booking a meeting or conducting a cold call.
Jake believes market trends indicate a growing demand for solutions that capture data and provide insights and coaching for sales enablement. While Swyft excels in process automation and capturing high-level details, they recognize the need for more in-depth coaching and training tools, such as those offered by conversational intelligence platforms like Gong and Chorus. The industry is evolving towards capturing both spoken and unspoken cues during conversations, such as non-verbal reactions and sentiments, hear more of the conversation in this clip:
Kudos to the Industry Round
On top of the companies mentioned throughout the podcast, Jake calls out two more companies making strides in the industry.
Do CRM data hygiene issues come up in most of your sales forecast meetings? If so, you should check out Swyft AI asap!
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